Love it or leave it with TwoTwo

Where to start talking about cool Swedish brand TwoTwo?

We could mention that every one of its rackets comes with a 90 day ‘love it or leave it’ promise, or that its white (yes, white) padel balls come in packaging complete with a verse encouraging you to play like a champ or just like s**t because your life ‘does not depend on it’.

Or that company founders Sofie Stenmark and Sofie Akerlund were motivated to launch TwoTwo because they felt that too much padel equipment looked like it had been modelled on teenage energy drinks.

It’s a sport for everyone but it felt like the equipment was designed to suit one dude, who we couldn’t relate to,” Sofie Akerlund is quoted as saying.

The women were inspired by Swedish brand POC, which raised the bar for producing coveted cycling and snow sports helmets. This matched TwoTwo’s ambitions and it engaged industrial design specialist Fredrik Magnusson, only finding out afterwards that he’d also worked with POC.

Their design aim was minimalist and clean, and this is evident in TwoTwo’s racket – Play One, the first range, in bright colours and with a round head and circular hole pattern. It has an 80% carbon frame and glass fibre face delivering a low balance and extra-large sweet spot. TwoTwo describe it as slightly softer and ‘perfect for entry-level players as well as intermediate players seeking maximum precision and control’.

TwoTwo founders Sofie Stenmark (left) and Sofie Akerlund.

Play Two is the latest launch and comes in muted green, beige and pink colours. It is a medium balance teardrop-shaped racket with carbon frame, medium EVA black rubber core and rough finish 3K carbon face. It’s designed for spins and power without sacrificing control.

All rackets weight 360g to 365g and every purchase is backed by TwoTwo’s 90 day return policy; if you don’t love it you can return it.

“We tested hundreds of rackets, we measured bounce, material compositions and surface treatments. We’ve questioned every detail to finally land at Play Two,” said racket architect Fredrik. “With a unique combination of shape, design and material we aim to strike the perfect balance between strength, speed and forgivingness.”


* Quickfire Q&A with Sofie & Sofie