Padelpreneurs Pt 2
The growth of padel is kick-starting a host of new businesses.
Padel Recruits is an international recruitment agency working exclusively in the padel sector. General manager Fernando Blanca explained that it works with:
- Candidates who want to develop an international career
- Padel companies wanting to find talent for their projects
- partner companies (ie that provide training programmes, materials, software, professional associations, padel federations etc)
UK-based communications expert Ben Nichols has launched Padel 22, a comms agency dedicated to padel.
Ben, formerly head of media relations for the World Anti-Doping Agency, said: “I’m excited to be launching Padel 22 at a time of huge growth for padel worldwide. The sport is turning heads and there are a growing number of non-traditional padel nations and regions in which it is booming. Padel has an abundance of stories to tell.”
Lee McLaughlan, a PR specialist with more than 20 years’ experience in the sports industry – from grassroots to elite levels – has added padel to his portfolio at CIPR-accredited Auvent PR. He said: “Not only is padel growing fast but the companies supporting it are booming but don’t necessarily have the in-house expertise to support their marketing and PR activities. That’s where we can step in.”