Adidas signs up to HOP Tour
Specialist Sports, the UK distributor for adidas padel, has announced a partnership with event provider Home Of Padel (HOP).
Adidas will be the new naming partner for the HOP Tour, with each event re-branded to:
- adidas HOP Pro
- adidas HOP Tour
- adidas HOP Women
- adidas HOP Youth
Maximillian Holloway, Category Director Racket Sports, Specialist Sports, said: “We want to elevate brand credibility in the most effective way possible in the UK. By partnering with Home Of Padel we know that adidas will be professionally represented. We are especially excited to support the first adidas HOP Youth events in 2023.”
Home of Padel is an events company founded in 2021 by National GB Coach John Leach and former UK Padel Tour No 1 Javi Serrats. Their ambition is to showcase padel to the wider community via tailored tournament and coaching packages.
Its first success was the creation of a nationwide padel tour for club level players (the HOP Tour) which provided a professional platform for new and developing players to compete.
Last year HOP launched Pro tournaments for elite players from this country and Europe. This summer it will stage the HOP London Padel Open, the first international tour event in alliance with FIP (the International Padel Federation)), where it aims to create the biggest padel tournament held in the UK to date.
John Leach, HOP co-founder and GB Head Coach and Javi Serrats, HOP co-founder and National Coach, said: “We are super excited to announce adidas as the new naming partner for the HOP Tour. Adidas is a symbolic brand which not only provides quality and innovation but also shares our domestic vision of creating high class padel experiences for players and spectators. Together with adidas we will shape the future of UK padel.” 🎾