Global growth surge: Padel is now established in more than 90 countries, with high-growth markets including Portugal, the Netherlands, US, UK, UAE, Mexico, India and Indonesia. Growth has stabilised along a pre-COVID trajectory after reaching an all-time high, likely due to a backlog of court installations postponed during the pandemic.
Club openings increased by 26%, with 7,000 new courts built globally in 2024, signalling sustained growth across multiple regions. Even though growth rates vary by country, with some seeing gradual increases and others accelerating more rapidly, padel is now growing at a faster and more sustainable pace.
Classes and social events are the most common types of bookings in countries where padel is emerging; private reservations and open matches become predominant as players improve their skills.
US boom coming: Padel is gaining momentum in the US, with Florida, California and Texas standing out as the major hotspots, while New York, Massachusetts and Illinois are states where padel is emerging. While 352 courts were built across the country in 2024, a significant expansion is projected for 2027.
Tech-driven success: Padel clubs using digital tools like Playtomic are outperforming competitors by 3-5x, showing how data and smart booking are supercharging padel’s global ecosystem.
The ‘sticky sport’: With a 92% return rate, padel boasts an incredibly high return rate after just one session, driven by its accessibility, social nature and addictive gameplay.
Pickleball parallels: the two sports are increasingly co-existing with 30% of US pickleball venues offering padel – a significant shift from 12 months ago.
Olympic ambitions: with backing from the International Padel Federation (FIP), 2025 is a pivotal year for padel’s push toward inclusion in the Brisbane 2032 Olympic Games.